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How to write an academic business research report
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May 10, 2025
This video explains the key components of a research report (abstract, intro, method, results, discussion, conclusion and recommendations. The video also offers a range of practice activities to help you understand the structure and content. WORKSHEET DOWNLOAD: https://academic-englishuk.com/wp-content/uploads/2025/05/Report-Writing-Business-VIDEO-LESSON-AEUK-.docx WEBSITE LINK: https://academic-englishuk.com/report-writing/ BUY LESSON: https://academic-englishuk.com/downloads/research-report-business-digital-marketing-download/
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hello and welcome to this short video on
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report writing there's a worksheet that
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accompanies this video so before I begin
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pause the slide and download it from the
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link
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below so what is report writing
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an academic report is a structured
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document that presents information
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analysis and findings on a specific
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topic or research question it typically
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is written in a formal style and follows
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a clear format including sections such
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as an abstract introduction methodology
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results discussion and conclusion
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academic reports are commonly used in
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educational and research settings to
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communicate the outcomes of
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investigations experiments or studies
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and they emphasize evidence-based
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reasoning critical analysis and clarity
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of
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presentation a basic research report
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consists of these 12 components
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as this video is a business research
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report then the abstract is often called
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an executive summary and the
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recommendations are often in a separate
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section you may want to pause this slide
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to look at this more
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carefully so to begin we just have a
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quick look at an extract from the task
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brief it is to write a
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1,500word research report on the
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following the importance of digital
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marketing for small and medium-sized
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businesses it states what features to
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include that you will use secondary data
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and what is not necessary pause the
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slide if you would like to look at this
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in more
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detail so this video today will go
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through each section of a research
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report it will explain what each section
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should include and then provide an
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example for
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analysis so let's start then with the
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abstract an abstract usually
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includes the importance of the research
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from your
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viewpoint it summarizes the research
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report in one
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paragraph it needs to be written clearly
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and concisely
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the audience should be able to
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understand the whole report from the
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abstract it includes all the main
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sections of the
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report here is a sample abstract
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underneath the abstract is a table of
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five
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features please look carefully at the
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abstract as you will see small red
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numbers after each sentence this
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indicates individual sentences
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identify then which sentence is one of
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the features in the table pause the
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slide and do the
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exercise here are the answers pause the
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slide and
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check now onto the introduction an
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introduction can have many parts but
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these are the most common it should
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contain
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Background information past and present
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purpose of the report literature on the
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topic research gap and how the report
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fills that gap definitions of key terms
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specific issues to be addressed and
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research questions or
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hypothesis here is a sample
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introduction the key features of an
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introduction using the same colors see
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if you can highlight these features in
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the text for each sentence pause the
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slide and do the
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exercise here are the answers pause and
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check
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now there is no literature part but the
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literature on the topic could be seen as
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the sources used to support the ideas
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like
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this okay the next section is the method
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the method should generally
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contain it describes the overall
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approach and structure of the research
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it explains why the chosen design is
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appropriate for addressing the research
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questions or
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hypothesis it details how the
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participants were selected and the
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sample size it lists tools equipment or
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software that was used it describes how
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the research was conducted including the
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data collection method and the duration
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of the study it explains how the
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collected data was
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analyzed here is a sample method
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section here are the key features of a
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method section using the numbers of the
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individual sentences see if you can
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identify these features in the
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paragraph but be aware that these
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features are in more than one
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sentence pause and do the activity
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here are the answers pause and
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check next is the results section this
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is where you present your findings
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generally you should
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include present the findings as they are
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without any bias or interpretation
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structure the findings in the same order
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as your research questions or
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objectives highlight the key results
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succinctly ensuring they are relevant to
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the research
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objectives if using a table or figures
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to illustrate your data ensure they are
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labeled titled and
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referenced avoid redundant descriptions
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only focus on the most relevant findings
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only describe what was found do not
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explain why or what it means in this
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section here is part of the results
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section i'd like you to highlight the
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data and what it's connected to like
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this use these
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colors then I'd also like you to
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identify the most significant points
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using this phrase in short
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so pause the slide and have a go at this
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exercise here are the answers pause and
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check okay now on to the most important
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part of a research report the
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discussion a discussion should be the
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longest part of the research report it
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should interpret the study results in
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relation to the research questions and
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existing literature it should explain
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the significance of the findings
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highlight implications and acknowledge
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limitations it should compare the
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results with prior studies and highlight
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how they contribute to the field as well
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as addressing any unexpected
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outcomes
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here is part of a discussion section
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using the sentence numbers see if you
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can identify the key sentence functions
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again use the same colors as the slide
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as this will help with the answers pause
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and do the
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exercise here are the answers pause and
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check
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now on to the conclusion a conclusion
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brings the report
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together it should be a short section
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with no new
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information it summarizes the key
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findings things like benefits barriers
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limitations
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it explains why the findings matter and
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it offers an overall recommendation
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based on these
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findings here is a sample conclusion
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using the numbers of the sentences and
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the colors identify the key features in
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the text please be aware that each
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sentence has two features pause and do
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the exercise
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okay here are the answers pause and
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check okay finally the
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recommendations this is usually a
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separate section for business research
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reports rather than a research report in
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general
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a recommendation should
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include actionable suggestions based on
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the data and
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analysis justifications for each
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recommendations why it's important or
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what it
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addresses feasible considerations is it
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realistic is it cost effective is it
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timely and different options or levels
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of action for example short-term versus
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long-term here is one of the
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recommendations from the report
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highlight the recommendation features
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using the colors be aware that one of
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these may not be in the text pause and
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do okay here are the answers
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okay and here is the reference list for
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your information on where the data was
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taken
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from so that's the end of the video
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today and I hope it was helpful you now
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have some knowledge on report writing if
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you'd like the full report then please
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go
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here or or and you'd like the full
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lesson on the business research report
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writing then go
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here like always until next time thank
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you for watching goodbye
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