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Why you should not 'worry too much about what others think' | Boaroom Uncovered
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Nov 16, 2024
How this Arla Foods managing director went from selling cigarettes to selling milk A globe-trotting career that began selling cigarettes at British American Tobacco and has led to heading up the UK arm of dairy giant Arla Foods is maybe not what Bas Padberg could have predicted when he started out in the early 1990s. The managing director of the group behind Lurpak, Cravendale, Skyr and B.O.B milk now leads 2,000 farmers in the UK and close to 4,000 employees ā a long way away from those early days in a "different world". Padberg, who took on his current role at the start of 2024, has opened up about his career journey in the latest episode of Boardroom Uncovered, where he reveals to City AM's UK editor Jon Robinson what he considers to be the key ingredients to having a successful career as well as his leadership style and the importance of UK farms to the business. Read more of the story here š https://www.cityam.com/how-arla-foods-boss-went-from-selling-cigarettes-to-lurpak-and-cravendale/ āØ Special thanks to Blackbaud for sponsoring this episode of Boardroom Uncovered. Learn more about their management software here š https://www.cityam.com/blackbaud/ Get more of City AM š š http://www.cityam.com X(formerly Twitter): http://twitter.com/CityAM Facebook: http://www.facebook.com/cityam Instagram: http://www.instagram.com/city_am LinkedIn: www.linkedin.com/company/cityam
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several different countries in in Europe do you have a particular one that was your favorite to be based in I have to
0:06
say I really enjoy I've only been nine months now here in the UK I really like it uh the brsh culture I love it to say
0:14
I love the weather I mean uh you might you might think what is he saying now you like love the weather um I've been
0:19
living with my family in gual lumu for the last three years so you actually start of why did you move yeah well I I
0:25
mean I actually enjoy now being outside have a little bit of rain and we can do uh biking outside and walking outside so
0:33
actually I I appreciate uh the seasons a bit more uh now uh versus the Heat and
0:39
looking back over your career as well not every career has has um all ups and
0:45
downs all the time don't doesn't it and what looking back do you have particular moments that you think well that's a bit
0:51
of a failure but I learned from it
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um I think the failures in my career is actually where I
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felt a certain level of responsibility or guilt to people and I think the thing
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that I would find most I think people is is a big responsibility in terms of care that
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comes with it I think um I think I had one or two examples in the past if you
1:21
approach someone to come and work for you and someone sits in a great job it's
1:27
completely happy and you approach someone to come and work you and it doesn't work it doesn't work out in the
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way as you want to after a year or a year and a half and then people try to refind the path back into their career I
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think those would be the moments where I feel like that's a feel you yeah so it's a responsibility to to people and of
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course your current job got to say is your dream job of course if you weren't in this job yes what is your dream job
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if you could beat ches matter thing at all ah good question um
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something entrepreneurial whether there is room to to have impact in great something
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okay you which which I I I think I I find in irand this is why I'm I'm there
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so so long as well which is part of the culture but I would always be looking for that yeah and then something I think
2:21
food is fascinating because it's part of our everyday lives M we eat like four to
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seven times a day so I think food is just brings a lot of Joy brings a lot of
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emotion pleasure moments to be together there something in full an entrepreneur I'm actually pretty close on on on what
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I really enjoy to yeah it's not too far I come to the realization that's pretty good yeah
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[Music]
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nice hello and welcome to the latest episode of boardroom uncovered powered by city am my name is John Robinson City
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am's UK editor and my guest for this Edition is the MD of ARA Foods UK baz
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padberg ARA whose Brands include lpac cravendale and anchor butter is a Dairy
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Cooperative owned by around 8,500 Farmers across Europe with 2,000 in the
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UK so how did the UK boss go from starting his career at British American Tobacco to running the UK's largest
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cheese maker without any further delay let's dive in baz thank you very much for for coming on boarding on cover
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today thank you I'd imagine that somebody in your position never runs out of milk and cheese the fridge is always
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stacked to the top with lpac and cravendale is that correct that is fully the correct assumption John absolutely
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yes yes perhaps even more than I can consume favorite um favorite products
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lak butter M definitely I actually started eating more bread since I just got lak butter oh that's dangerous it's
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a great uh taste carrier I think think L butter as such um I think our Graven
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Dale milk is um is the best actually to have in the morning nice cold glass of
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Graven deal milk actually the truth is I actually zip it from the pack so uh yeah yeah I uh controversal that's that's the
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best way of of consuming it I think um so probably that's a favorite and uh and
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I think also a recently new product uh anla protein perhaps you've seen it uh
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where we actually serve 20 grams of protein in uh in one serving is uh is something I I think is is probably one
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of the better tasting products that we have never tempted of course to go for the maybe the imitations that are sold
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at some of the budget supermarkets in the UK well you need to know your competition right so so tasting them is
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is definitely part of it so so it's good Keeps Us sharp yeah absolutely and you've been in the role since the start
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of 2024 what's the biggest thing that surprised you since you moved to the UK and taking up the the job yeah I mean I
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mean in terms of um of the organization I've I've been working with f Foods now for for 10 years so I was exposed to uh
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to a ug organization let's say in in the past uh but the thing that I've been most let's say impressed with is when I
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arrived in January is is it's basically the journey that they've been on uh
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they've been growing uh in into a real it's it's a big company now and we've got 2,000 farmers in the UK so imagine
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that 2,000 Farmers uh close to 4,000 employees that uh you know that work for
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us uh every day uh bringing great tasty healthy products to uh to the market and
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I think just the size of that and thinking about what is it that we're going to do with this in the future is
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uh is probably the most exciting yeah feeling to have and question to sit with yeah it's rarer these days for somebody
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to stay with a company for a prolonged period of time you said that you've been with ala for a decade now what's made
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you stay it's the it's it's two things I think it's I would say
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it's it's the culture of the company but it's if you talk about culture then for me it's very much about the people in in
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the company um I think iri is a company that has trust at the probably one of
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the most important values as as a company um that works with me really
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well and I think with most of us it actually works really well to have to have trust trust gives space and uh and space creates an
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opportunity to make an impact so I feel a lot of freedom and at the same time responsibility within the company so
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very much the culture of the company uh but also what it is that we're doing I think it's a very honorable job to put
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food on the plates every day of millions of of people and do it together with our
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farmer owners I think uh there are not many businesses that do something better than that I think yeah so I'm really
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really excited and proud of that yeah of course you didn't start your career at ARA you start at very different IND very
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different very tell me about that Journey how do you go from working for a tobacco company yeah to selling cheese
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and milk to Dairy yeah it's it's a I mean you you grow into your career
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right I mean and I think the once you start working why do you start working for for a certain company things come in
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your path um and bet came on my path in
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93 and I have to say when I entered that building the first time I came there I
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just got connected to the culture of the company I thought it was really cool and those were different days as well right
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in in those days they had uh some exciting brands that I I kind of connected to uh was still a smoker those
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days myself as uh as well yeah um so I kind of grew up in that company uh with
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with u some great values that actually I think sit in the in that company but obviously after it was close to 15 years
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that I was there um so Society changes you also change yourself in terms of
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perspective of what it is that you're actually doing so when I was close to end of 30s I thought
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um time to do something else time to move on and did you quit smoking when you left the company I already quit
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smoking when when I was in the company there what made you qu children like I I
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think I think for many people that uh that have smoked in the past I think children is a is a is a trigger point to
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change lifesty um it's just to have a healthier life yourself uh but also start eating
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healthier um to be a bit more conscious than uh than uh yeah than you were before and looking back you started your
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career at British American Tobacco do you maybe regret that now how do you look back on that because obviously you
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said that Society has changed but at the time it was the right move for you maybe yeah I don't regret it uh honestly for
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me as an individual was a great learning school in terms of of of it's a very professional kind of company uh but as
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you say also different time time so it wasn't a big thing at that moment in
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time kind of smoking it was everywhere it was everywhere it was even you know
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now now I feel like getting old right I mean they were even smoking in planes and in buses it was kind of a a normal
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thing and that that obviously changed for for for very clear for the right reason and you changed with that so so I
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felt something coming when I was yeah after towards my end of 30s kind of like
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perhaps time to u to do something else yeah and here I am and he worked across Europe several different countries in in
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Europe do you have a particular one that was your favorite to be based in I have to say I really enjoy I've been only
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been nine months now here in the UK I really like it uh the richest culture I love it I have to say I love the weather
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I mean uh you might you might think what is he saying now you like love the weather um I've been living with my
9:50
family in gualo for the last three years so you actually stand of why did you move then yeah well I mean I mean I
9:56
actually enjoy now being outside I have a little bit of rain and we can do uh biking outside and walking outside so
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actually I I appreciate the seasons a bit more now versus the Heat um so I've
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I'm I really feel welcome in the in the UK um I've lived in Greece for for three years I think that was also u sounds
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like a a real hardship yeah yeah yeah yeah no it was a good place to be yeah I've been very lucky in that sense and
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of course you you H from the Netherlands you can't help but mess it with your your accent was it always the plan in
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your mind to leave it's um yeah I I think
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um my my family my parents they were independent and they also had a business
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let's say abroad and in Germany those days perhaps that was a little bit of of of root goals in that but um I think
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once I I started working and I I uh actually one of the first assignments I brought was actually to the UK um and I
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just loved the change of environment and the learning aspect and see meet different people just one you know it's
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very exciting to meet all of that so I really and I still I'm still enjoying it yeah um so it's uh it's very much about
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that it's just just um open up and get exposed to different parts of the world is is I think just very enriching yeah
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and now obviously all of UK heading that up headquartered in lead are you based in in Yorkshire yes yes yes I am uh U so
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like half an hour north of leit yeah uh that's where I'm based now you trying are you maybe um trying to
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become an honorary yorman maybe and going to buy a flat cap go walking on the or I'm very open to all coal
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experiences here so it would be wonderful if that would happen yeah what's your best who knows I might come back to the studio if that would happen
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yeah what's your best sort of British cultural experience that you've had so far fish and chips maybe on fish chips
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by the seaside definitely fish and chips uh I love that the P culture mhm uh I
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have to say one thing what I really enjoy Also in in the per series people actually talk with each other even if
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you're like call call myself a stranger for a moment right so uh no I really enjoyed it yeah yeah looking back over
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your career so far you about 30 years in in in business um is there anything that
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particularly surprises you about a move that you've made maybe it was not always the plan something you didn't
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expect um or has it all gone to plan and it's all been swimming it I I think the
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truth for me in terms of of of career I I didn't really had a career
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plan um I think you you first I I personally think
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you need to have a little bit of luck as well so things come on your path um you need to meet the right people uh and
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when the opportunity is there uh you need to um you you then need to grab it
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um I wasn't planning per se to go to Asia uh 10 years ago but it it felt as a
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as a as a family wish as well uh to go there so uh and we were yeah lucky enough to actually get the opportunity
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within AA there wasn't like a pre-planned uh like Asia now and then UK
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after that or or Greece but it was definitely a plan for us as a family is to to have a life abroad as well just to
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yeah to experience different aspects of the world is that sometimes difficult moving families yes country country yes it and
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every time when you move two things come together is the
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emotions of saying goodbye to the life that you've built somewhere and and at
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the same time you moving to a new country and you start building a new social life a new new
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relationships um so so it's uh but actually getting you know the experience
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of living in those different places is what we think as a family is is actually
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the bigger reward that comes out of it so of course especially also with younger children they don't want to leave school you know they have friends
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they don't want to do it so as a parent you think like rationally it's a good thing to do yeah we'll make them more
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resilient you know you you argue that with yourself but of course if you see them sad leaving schools then uh yeah
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that is um those are the difficult moments yeah and looking back over your career as well not every career has has
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um all ups and downs all the time doesn't it and what looking back do you
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have particular moments that you think well that's a bit of a failure but I learned from it
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um I think the failures in my career is actually where
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I felt a certain level of responsibility or guilt to people and I think the thing
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that I would find most I think people is is a big responsibility in terms of care that
14:50
comes with it I think um I think I had one or two examples in the past if you
14:56
approach someone to come and work for you m and someone sits in a great job
15:01
it's completely happy and you approach someone to come and work for you and it doesn't work it doesn't work out in the
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way as you want to after a year or a year and a half and then people try to refind the path back into their career I
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think those would be the moments where I feel like that's a failure yeah so it's a responsibility to uh to people and on
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the flip side you must have had quite a few successes then as well over your career to get to the point where you are
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now is one that particularly stands out to you you're most proud of
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um yeah well first I'm very excited about um you know the plans for the UK of course but but I'm not credible to
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talk about that yet I'm I'm obiously very proud of the work that my colleagues have done but that I was not
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part of that as said uh probably when I joined allaha Foods in um a little bit
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more than 10 years ago I was responsible for the Dutch business which was kind of
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quite recently or just just a couple of years before that acquired by byala Foods H and I think it was fair to say
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that the business was struggling in terms of growth and profitability and a lot of challenges
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there um and I was responsible for the business for seven years and I think if if if I now go back and look at where
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the place is it's just a completely different company and I feel extremely proud of that yeah but especially with
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most of the people are also kind of still there is the energy that you feel in that place is um is pretty cool I
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would say yeah I'm quite proud of that yeah how would you describe your leadership style
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then you probably need to ask U more CEO would probably say you need to ask my people right uh so what I how I would
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like it to be um I would like to be approachable I think that's very important M um i' like to be seen or
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felt as supportive uh to my people and I would like I hope they feel that I
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trust them I think they do but but I think um giving them that feeling that
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that they are trusted in terms of what it is they do um so probably approachable
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supportive and that they feel trusted and is it difficult to always operate at that level though because we're all
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humans you have good days bad days I of course I mean how do you deal with the bad
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days I'm human right so I can also get obs or or angry uh on on certain things or
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emotional about it um I actually think it it's I think that's perfectly okay if
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that happens I think it's more important that you recover afterwards if you did something that you regret or if you
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think like shouldn't have done that it's about recovering with that with that
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individual I think that's more important and if you do that then you you kind of build that call it a bit more of an
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intimate relationship together okay yeah and outside of work after those bad days
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difficult days what do you do to unwind I um I eat um Dairy butter course all of
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that uh no no I I very much enjoy um uh running is probably the one that gets uh
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uh is is the has the most positive mental effect of me uh outside running
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and I just kind of get into a certain Zone and then uh sometimes I can solve problems sometimes I just you know have
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run uh like like a mile and cannot even remember where I was kind of that was
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that's just that works really good I like traveling this is also with his family but that's that's pretty but but
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I really do that and mostly to B uh yeah my family is very precious for me uh and
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and I like to spend time with them um and to be uh have quality time with them also try to be mentally present not only
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physically so uh yeah thank you to are sponsor Blackboard
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a global technology company powering social good across the world blackboard's corporate impact team
19:05
empowers purpose-led organizations to drive change in their communities be you
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talked about not having a plan for your own career and I wonder to what extent do you think companies like yours should
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help young people to understand future career options and plan for those I
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think it's actually uh I think it's a it's a spot on question actually I think
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it's very important important to get at an early stage I I think I've been quite
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lucky with it but at an early stage to get a some someone that knows you pretty well kind of gues for you and can give
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you good advice and do you at an early stage of your career call it a mentorship or call it a I think that's
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very important and do you think schools should play a part in that definitely yeah but but I think um from my own uh
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experience I mean at at a relative young age my you're not ask perhaps you're not
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asking for my advice but my advice would be try to open as much doors as possible
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to actually form your own opinion what it is that you really enjoy and what you really like because you basically don't
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know when you start working right you have an impression but you don't really you know you might have a natural interest in a in a certain topic but go
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out and experience as much as possible uh at an early stage of your career and then you will form and grow into your
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opinion and of course your current job got to
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say is your dream job of course if you weren't in this job yes what is your dream job if you could choose man thing
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at all ah good question
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um something entrepreneurial whether there is room
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to to have impact and to create something okay yourself which which I I
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I think I I find in Ira this is why I'm I'm there so so long as well which is part of the go culture but I would
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always be looking for that yeah and then something I think food is fascinating
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because it's part of our everyday lives mhm and we eat like four to seven times
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a day so I think food is just uh it brings a lot of Joy it brings a lot of emotion pleasure moments to be together
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so something in foods and entrepreneurs I'm actually pretty close on on on what I really enjoy to yeah it's not too far
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I come to the realization that's pretty good yeah nice is there such a thing as
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a day in the life of of of your job is there a typical day or is
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it every day is a different um what's pretty constant is that
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most of my days is having conversations with people golden meetings golden oneto
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on with with people so probably I would say 80% of my day is filled with having
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conversations with people and different kinds of people from Farmers to employees customers or governments or
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you um so it's uh it's talking with people yeah and um you there's always a
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I always say that um um there's probably one day a week that you don't like and as long as you like the other four days
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in the week is pretty cool now you might want to know what's the day that I don't yeah yeah of course you do it's it's the
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days that is all related to administering bureaucracy of tasks
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that is there it's just part of a company it's also part of our company yeah it's just part of it but that doesn't give me the energy yeah I
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understand it it's needed but uh are you happiest when you're in the middle of a muddy field with you wellis on talking to a farmer about their crop absolutely
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no no no honestly uh that is good I'm actually happy with the um the the
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different state the different levels our company actually offers so starts with the farm uh and I visit them quite
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frequently indeed out there also with with cows and the farmers and work on their lands it's it's it's pretty cool
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to do that to see where our food actually come from um but also visiting our factories I love
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daies lot of Steel this is where milk comes in and it leaves there's cheese that comes out of it it's just
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fascinating because that's the thing that we actually bring to the market right is is food yeah but also visiting
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customers uh because that's also where the future is and have discussions with customers about what's you know what's
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on their Horizon and what's coming up so um all of those aspects is um makes it a
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pretty exciting job you got 2,000 Farmers as part Cooperative in the UK
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met them all yet no no but they might have seen me all but I have not shaken
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hands with all of them um hoping to is that part yeah of course of course if I will succeed I'm not sure so so there's
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a difference between hope and and commitment right so I definitely hope to meet all of them we're actually going to
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have a big farmer show in uh in two weeks coming up uh where we actually invite most of our Farmers to to come so
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that would be definitely an opportunity for me to uh to meet uh uh probably all of them I won't be shaking all of their
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hands I would not have a hand left after that well maybe not but U but it's very rewarding to be very motivating to be
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with Farmers um I have to say yeah what are they talking to you about because it's it's always a challenging industry
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isn't it whatever you we in it seems pretty challeng first of yeah first of all farmers are very proud of what they
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do and very often uh it's a family business that has been there for many generations before so they're extremely
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proud um of what they do and rightly so and they they put food on on our plates
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and put it in a simple terms that that's what they do they I have a great respect for how they deal with nature nature can
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be pretty volatile I me especially the last couple of years um so they actually
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you know create and deliver a the purest form of a natural product there is that
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comes from nature working with the animals working with the land um so what they are concerned about
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what's on their mind is is is there is an increasing
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expectation from ourselves and from our Farmers but also from society on
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everything that's related to sustainability M uh making sure that we are reducing our carbon footprint uh
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obviously everything related to Animal Welfare that is there um I dare to say that we are a leading company on that uh
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on that front and um for are you doing enough though I mean
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when is enough is enough right uh i i i u i dare to say is that we are hitting
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the gas full down on everything that we do there mostly with our Farmers uh on
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that because that's where the biggest exposure uh sit so concerns for Farmers
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is farmers are willing to do a lot they've committed three months ago to invest 300
25:52
million pounds in the UK it's Farmers money right it's not from any company or
25:57
whatsoever Farmers money that's it there is to invest in a in in called food
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Security in the UK in a resilient food supply chain they invest in those in those Factor so they have a a
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fundamental belief in the future of foods and dairy here here in the UK what's really important for them is that
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on that Journey on on continuing to produce in a
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sustainable way is to get support on us you shouldn't and that's also my
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personal belief we should not punish fire Farmers for what they do we should incentivize and support our Farmers how
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do we do that to become um incentives reward them reward them um so everything
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everything a lot is possible with uh with Farmers so it's all about it's the carrot in the stick gives them a carrot
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instead of instead of a stick so so everything a lot is possible um things might lead to a higher cost price so
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cost of production on farm so if a farm gets a decent price for its milk a lot
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is um is possible so I think that that part so the financial part is very important for for our Farmers but also
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recognition for what it is that they do they're there seven days a week didn't they R values in the UK
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economy um I think sometimes Farmers might feel
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misunderstood and and I think in terms of um everything that they do and the care that they have for for for the
27:26
nature and um and the farmers um I don't sense let's say in the bigger
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public domain that they are undervalued um I I I think which is also my job is
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is to voice more about what it is that they're doing on a day-to-day level and that's definitely on my agenda
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so like so many Industries they are battling a rising costs you know and um
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your company a few months ago talked about the the cost of milk going up yeah yeah what can you do to to sort of
27:58
mitigate that obviously for the farmers as well but also for the consumers they're going to see the price of milk
28:04
going up on the supermarket shelves yeah I think I think first of all milk is a
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the the value of milk is very volatile and uh it's very much driven by
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um by a couple of elements I try to summarize it let's say in three things so obviously the cost of production MH
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which is everything that happens on the farm and in the factories so we have salary increases there uh feet cost that
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might actually increase or fertilizers or all that kind so that that's a chunk of the cost of milk probably the biggest
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part that has an impact on the value of milk is uh is what we call supply and demand so Dairy is actually truly a
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global market you can buy milk powder everywhere you can buy butter uh
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everywhere you can buy mozzarella cheese everywhere this is why we are also investing in mozzarella here in the in
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the UK so if there is a a change in demand so for example China has been
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struggling as an economy for the last couple of years so if they lower that demand we feel that and then there is a
29:08
higher you know Supply versus the demand so that would put pressure on the price
29:14
and that puts pressure on the price in terms of price going down right um the
29:19
other element is climate uh climate has become more volatile uh so we also this
29:24
year here in the UK normally we have a uh around let's say April March April what we call a flush this is where
29:30
Farmers produce most of the milk it was probably the wetest season that we've had for many many years therefore the
29:37
cows cannot go outside and they produce less milk and if there's less milk then there is less volume that a farmer
29:44
produces right so the milk price can then be a little bit higher if they have less milk volume to sell then it's still
29:50
volume times price still needs to be attractive enough right in that so I think um even if cost of production go
29:58
up or down there's still many other elements that actually determine the value of um of the milk price so it's
30:05
not that uh that it's only cost of production yeah that is there and I I think towards the future the more thing
30:11
that is actually changing is that also in ALA Foods is that actually the supply
30:16
is actually decreasing slightly globally also ala food so year to date now versus
30:23
the same period last year we are producing 1% less milk that's quite a
30:28
lot that's quite a lot that's quite a lot and that's is very much driven by mostly by weather but also in some
30:34
countries uh uh and some of our competitors are more exposed to that also by environmental measures by uh by
30:41
government for example so uh so one% down is quite a lot I suppose the long and the short of it is that the consumer
30:47
going into the supermarket is going to see the price of their butter and their milk going up that's definitely possible
30:54
um as I just said right I mean it's it's a volatile uh uh Market um um so it's
31:03
it's um it's difficult to predict the future in terms of prices right and I probably should also not do that yeah uh
31:09
in that sense but if uh if Supply is under pressure which it is and there's still a global growing demand for dairy
31:17
and then it um yeah if you bring those two together then that would be a logical reasoning how much control do
31:24
you have over setting the price on the supermarket shells uh uh nothing uh
31:30
first of all retailers decides on the price uh what's what's on the Shelf uh what we decide is the price the value of
31:36
the product that we sell to the retail uh that's very much driven uh by the cost of production and and the value of
31:43
milk as such in in the market but um we don't have any influence on on the retailer selling price no and it should
31:49
not be like that no and you're sort of course in the middle really between the farmers part of the Cooperative is such
31:54
an important part of your business and the consumers do you some times feel that you're being pulled in two different directions in terms of price I
32:01
think um well we are as we are a farmer-owned company
32:07
right so so I'm I'm not in the middle let's say of it I'm I'm with the farmers let's say in in that sense right that I
32:14
I I'm their Ambassador right I mean they are to put it simply they are paying me to do a job for them right that's what
32:19
they do so I represent the farmers uh and and everything else that they uh that they bring um I think it's very
32:26
natural to have first of I think in the UK it's my experience that we have I'm
32:33
actually quite proud of it strategic partnership with our retailers all of the bigger retailers we have a strategic
32:39
partnership for the longer term I also think that's how it should be especially in products like da where there's
32:44
Farmers involved and where is healthy and affordable products involved and but of course like in any relationship of
32:50
course there are moments of tension you know retailers can be under pressure or we are under pressure and there are discussions on price I think that's a
32:56
perfectly normal thing uh on it and it will always be um be part of it but as
33:02
long as you have a shared agenda on what it is that you want to achieve it's we should hold hands and and and keep that
33:08
in front of us but of course yeah there are there can be discussions yeah yeah and of course the ownership model as you said is a Cooperative you're owned by
33:15
the farmers yeah what what must be good points about that and also slightly less
33:21
good points maybe about that ini structure I think I think it's it's it just gives it I would say a different
33:26
Dynamic than perhaps other companies if it's about good or bad points it's just a different Dynamic what I really like
33:32
about it is that uh they own the company and I work for them I always say we are
33:38
a very real company every Monday morning I meet our farmer W 7:30 every Monday
33:44
morning I'm in contact with our Farmers about what's happening and what's going on so trying as an attempt to be very
33:51
close to to what it is that uh that they are doing um no one else in our of foods
33:59
owns a share in the company than our Farmers there's not a single soul that owns a share in the company except our
34:05
Farmers I think that's pretty cool to uh to say that so I don't no one no one else uh has that um and that also makes
34:14
that all of the revenue and you know and and the profit that the company makes
34:20
stays with Farmers you say you you're obviously close with the farmers you're calling them every Monday morning not
34:26
tempted to go down to the Farm 6:00 in the morning and start with the milking of the cows maybe well once in a while
34:32
perhaps but um um I I think they would like me to do something else yes slightly different job right yeah fair
34:38
enough fair enough um pop you back in a time machine go back to when you were 20
34:44
21 22 just starting out yes if you give one piece of advice to your younger self
34:51
what would it be yeah don't worry so much about what
34:56
others think why is that yeah yeah good question I
35:01
think it's um speaking for myself uh
35:07
getting at least when I was younger getting confirmation that you were doing the right thing was kind of important to
35:14
build my kind of self-confidence in that sense right um
35:19
but um don't don't worry too much about what others think stay close to yourself
35:25
um listen to your own values I think if you would listen to your own values always it's easy relatively it's easier
35:33
to deal with change if you stay close to your values then you will know it's a good Compass to use when things come in
35:39
front of you like what's my view what's my opinion of it am I going to be part of this or not is uh stay close to your
35:46
values and things will work out brilliant it's a great place to end thank you very much for coming on board you covers thank you very much for
35:52
inviting me thank you yeah [Music]
36:03
[Music]
#Brand Management
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