Gen Z

Gen Z When it comes to Gen Z, the first thing that probably comes to mind is TikTok dances, memes, and their uncanny ability to turn anything into a trend. Born roughly between the late 1990s and early 2010s, this generation is unlike any other. They're tech-savvy, socially aware, and let’s be honest—kind of obsessed with iced coffee. Who Are They? Gen Z is the first generation to grow up with the internet at their fingertips. Smartphones? They’ve had them since middle school (or earlier). Social media? It’s practically their second home. These kids didn’t just watch the rise of Instagram and Snapchat; they built it into the cultural phenomenon it is today. They’re also a generation that values individuality. Whether it’s their bold fashion choices or their very specific Spotify playlists (who knew “sad lo-fi beats to cry to” was a vibe?), Gen Z loves expressing themselves.