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Many people thought streaming would kill cable, but as it turns out, some are slowly crawling back
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Fortune recently highlighted a coupon cabin survey that found 22% of people who once cut the cord have returned to cable
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and another 6% are thinking of making the switch. So what's behind the comeback? Nearly half of American surveyed say they've canceled at least one streaming service because of rising costs
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Others say it's simply too overwhelming to keep up with all the options
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From Netflix and Hulu to Peacock Stars and more, most streamers have increased their prices since launch some multiple times
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And yes, even plans with ads are now more expensive. Streaming used to be the cheaper alternative to cable, but a report from reviews.org says the average American now spends more than $42 a month on streaming alone
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That's over $500 a year. And on social media some users argue there no point in going to the movies anymore since everything eventually lands on streaming But what could happen if more people turn their backs on streaming The Los Angeles Times
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reports box office revenue is down 11 percent compared to the same time last year, and that was
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already down from pre-pandemic levels. The drop is due to more than just the streaming
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but ticket prices, expensive concessions, and a lack of must-see blockbusters, many of which were
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delayed by the pandemic. Still, local theaters aren't giving up. From specialty screenings to
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dinner and a movie experiences, many are reinventing themselves to win audiences back. So while
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streaming once promised to be the future, higher prices, ad-supported plans, and weekly
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release schedules have some viewers feeling like it's cable in disguise. And that may be why
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for the first time in a long time, the old ways of watching on TV and in the theaters could start
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to feel new again. With Straight Arrow News, I'm Kennedy Felton. Download our app or visit
