Big Tech faces global push as social content moderators unionize
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May 3, 2025
Moderators are organizing unions, demanding better mental health protections and job stability, but these moves could impact moderation efficiency.
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It's a job few people think about. Hours spent reviewing child abuse imagery, violent videos
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and hate speech just to keep the internet safe. And now the content moderators behind
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this critical but invisible work are pushing back against big tech. When you report a violent or offensive post on social media, it doesn't just vanish. A team of
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mostly contracted moderators review that content, deciding if it violates the platform's rules
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And in a lot of cases, those contractors are based in other countries. The Global Trade Union
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Alliance of Content Moderators launched in Kenya this week, announcing plans to hold big tech
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responsible for working conditions. One sociologist who has studied content moderation says
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there are surely some content moderators that haven't suffered mental health problems connected
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to the job, but I haven't met them. I have no doubt that content moderation, like coal mining
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is a hazardous job. The union says workers face several problems, including post-traumatic stress
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disorder, depression, and even suicidal thoughts. According to a former meta moderator based in
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Portland per Tech Edition quote we had to look at horrific videos beheadings abuse torture It damages you but it doesn stop there We also stuck with short contracts constant pressure to meet targets and being constantly watched
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These content moderators are calling for better mental health services, more job stability, and fair treatment. The global union includes workers from Kenya
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Turkey, the Philippines, and more. While the U.S. was not a part of this initial launch
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organizers expect American moderators to support. Artificial intelligence is helping, but it still relies on human moderators to train. Some companies are currently experiencing legal
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trouble because of the subject. In February, The Guardian reported on a class action lawsuit in
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Kenya where 185 moderators sued Metta alleging trauma, low pay, and rushed work conditions
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Metta declined to comment, but said it's working on technical solutions like blurring graphic
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images to reduce exposure. Some could argue that unionizing could slow down moderation efficiency
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something tech companies depend on to keep platforms running smoothly and safely. So far
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none of the biggest tech firms have publicly responded to the union's demands. With Straight
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Arrow News, I'm Kennedy Felton. Download our app or visit san.com for more
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