RBL Bank and Bajaj Finance to Halt Issuance of New Co-Branded Credit Cards
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Nov 30, 2024
RBL Bank and Bajaj Finance have announced they will stop issuing new co-branded credit cards, effective immediately. Existing co-branded cards will remain active with unchanged benefits, but upon renewal, they will be reissued as RBL Bank-branded cards. This decision follows a strategic shift by RBL Bank to diversify its partnerships and reduce reliance on co-branded cards with Bajaj Finance, despite the partnership being one of the most successful in the industry. The move is expected to impact the share prices of both companies in the upcoming week.
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