Vivid Mercantile Ltd. Shares Plunge 89.89% Following 1:10 Stock Split

Vivid Mercantile Ltd., established in 1994, specializes in real estate development, including land acquisition and residential property construction. The company recently executed a 1:10 stock split, reducing the face value of its shares from ₹10 to ₹1 each. This move aims to enhance liquidity and broaden investor access. However, the stock saw a significant 89.89% drop on the split day, raising concerns among investors and analysts about potential underlying issues.