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hi welcome to tutorials point in this
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particular video we are going to have a
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look on a very important topic of
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Salesforce that is Salesforce
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Einstein this video is a part of a
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complete tutorial series on Salesforce
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certified Associates from tutorials
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point and right now we are discussing
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Salesforce ecosystem so let's have a
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quick look on Salesforce Einstein
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Salesforce Einstein is an artificial
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intelligence tool built in Salesforce so
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it's a built-in tool provided by
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Salesforce for artificial intelligence
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here we will have to perform machine
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learning where we will feed a lot of
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data to this system on the basis of
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which you can perform the analytics
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forecasting and some other Business
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Solutions so it provides Advanced
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analytics machine learning and natural
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language processing these are all the
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features of any AI tool and likewise
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Einstein of Salesforce ALS implements
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all these Advanced business intelligence
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here so let's talk about the Salesforce
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Einstein features it forecast sales
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Trends and customer behaviors so on the
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basis of the previous data whatever you
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have feed in your Salesforce CRM it can
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actually forecast like if you have a c
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customer who can be converted into some
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business opportunity right so you can
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just have all these forecasting over
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here which will give you good Insight
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whether a particular customer is a
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potential customer it can go for a
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business deal or not it will give you
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some insight about that automate routine
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tasks like data entry and customer
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response right so when you are working
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with Einstein you can just automate some
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regular processes so that you can
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emphasize on the other main jobs to be
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done right with the help of this you can
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make your system more efficient and more
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productive understands and process human
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language you can use this NLP feature
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natural language processing for the
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customer support suppose if you want to
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create some chat Bots this particular
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feature can help you in a great detail
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analyze images to gain Insight so you
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can keep some product images over here
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and it can be helpful in identifying the
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exact business need of a particular
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product so these are some some of the
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important features of Salesforce
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Einstein so now let's talk about some
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benefits of Salesforce Einstein enhance
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decision making so basically if there is
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an employee who used to take part in
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some decision making and he leaves the
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company but still you will have your
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system intact which will be helpful in
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predicting the future decision makings
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and it will be very helpful for any new
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guy coming into the business
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improved customer experience because
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there is already a lot of data fed in
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the Salesforce CRM Salesforce Einstein
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can help in serving a specific customer
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as per the previous records increased
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efficiency as I said earlier it
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automates the repetitive task so that an
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employee can focus more on the new type
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of tasks and the activities which is
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essential for your business while the
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repe things will be automated by
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Salesforce Einstein so these are some
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important features of Einstein and it
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makes it very important to implement in
