Inside Jisoo's latest million-making campaign

BLACKPINK's Jisoo partnered with Self-Portrait for a successful 2024 spring-summer campaign, earning $2.7 million in media impact value. The K-pop idol's elegant pink dress and subtle makeup captivated audiences, joining other models like Emily Ratajkowski and Gigi Hadid. The campaign solidified Jisoo's status as a fashion icon and a fashion icon.