What Does a CRM Do?

CRM software is an excellent tool for elevating your small business to new heights. But what's it all about? Recently, Small Biz in: 15 on Location traveled to Austin, Texas for Zoho Day 2022 to speak to the experts there and learn more about how customer relationship management (CRM) software can help small businesses reach the next level. In the first part of the video, Dilip Nagarjaran, product manager of Zoho CRM, discusses what CRM does and why your business needs it. In the second part of the video, Vibhav Vankayala, head of product marketing for Zoho CRM, speaks with us about how CRM helps your business manage customers while you scale. So, if you are a small business owner who wants to save time and money while your list of customers grows, you won’t want to miss this special edition of SBT in:15.